When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]
Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram. The idea celebrates the ice cream marketer’s new five-year sponsorship […]
Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency.
Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time’s thunder. According to Peter Dahlström and David Edelman of McKinsey, “the coming era of ‘on-demand’ marketing” will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can […]
A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]