Image courtesy of Dooce.
By now all the hype about the value of “online conversations” has reached the corner offices and executive suites of the world’s top marketers (some bookshevles may even sport a ragged copy of The Cluetrain Manifesto), but sadly the dark side of this new communications model has also reared its ugly head more than once. […]
eMarketer’s front page offers two interesting counterpoints this morning. In one article, UGC Not Critical for Many Marketers, only 12% of senior marketing staff on the client side said UGC (also known as consumer-generated media, or CGM) was “very important.” In another report, titled User-Generated Content: Will Web 2.0 Pay Its Way?, eMarketer estimates that […]
The fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey polled 279 U.S. chief marketing officers, VPs of marketing, and marketing directors on new media/consumer generated media, integrated marketing and industry ethics. Concenring CGM, the findings are more than a bit discouraging. Only 22% said they were “very willing” to allow consumers more control. Others […]
Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey […]
I saw a TV spot last night that led me to Google and then to Nikon’s wonderful “Picturetown” microsite, created to promote their D40 camera. Nikon, with the help of McCann Erickson/New York, has put together a remarkable campaign. Remarkable because it’s a consumer generated content initiative that looks and feels extremely high-quality. Consumers will […]
Dan Burke of Dayton, OH recreates a scene for The NYT The idea that consumers will being to churn out brand advertising that regularly runs on prime time TV is a farce. Agency people, who fashion themselves as craftspersons uniquely qualified to make such work, have scoffed at the notion from the get go. Now […]