Chew on this…the act of chewing negates the efficacy of adverts, particularly in movie theater settings. According to a new study by a group of researchers from Cologne University, the reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new […]
In 11 years, TED talks will be given in stadiums and presented by corporate overlords like Peter Weyland, CEO of Weyland Industries. You doubt this? Have a look in to the not-far-off future: Weyland is a character in the new Ridley Scott film, Prometheus, and the above trailer is a promotional tool used to build […]
The panther is steeped in Cartier brand history. According to The Telegraph. ‘La Panthère’ was the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor. This new short, directe by Bruno Aveillan, is Cartier’s first genuine foray into the world […]
What happens when some unsuspecting couples walk into a theater filled with bikers? Carlsberg Beer decided to find out. The agency that worked on this was Duval Guillaume Modem, Brussels.
Cinema advertising is a good venue for stretching the brand’s voice. The Economist is certainly stretching its well trained voice here with the help of tight rope artist Florent Blondeau. The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing.
Once upon a time cinema advertising was as pedestrian as a bill stuffer. Luckily times change. [via AdHunt]