MSNBC: Brittany Murphy is the first celebrity Jordache jeans girl. She stars in a series of new ads for the company that became famous during the 1970s …
Ruff Duty For Dogs In Iraq
According to USA Today, some patriotic, dog loving entrepreneurs from Bend, Oregon got their product …
Where Hipsters Chill
Cool Hunting reports on the pending opening of another Absolut Ice Bar …
Go Away Daddy
We reported in March on GoDaddy's decision to bring their account in-house, despite an avalanche of P.R. resulting from their big breasted Super Bowl ad. I finally saw one of the direct TV spots, produced in-house, over the weekend while watching the Tour de France on OLN. The spot, which features a screaming DJ, is horrid. Good thing GoDaddy has some of the best pricing in the domain name registration game. …
Putt-Putt
New York Times: Putt-Putt is not a generic name for miniature golf. It is the brand name of a company that builds and franchises a particular style of miniature golf course designed specifically to make competitive putting possible. For something that sounds as if it was named by a child, Putt-Putt has a surprisingly grown-up creation story. The first Putt-Putt course was designed in 1954 by Don Clayton, a …
Not Your Grandfather’s White Bread
Ad Age: Bread marketers are launching a variety of new whole-grain white breads in an effort to cater to the latest health trend while also catering to the tastes of the vast majority of consumers who don't like the taste of whole-grain bread. Interstate Bakeries is launching a whole-grain version of its classic Wonder Bread dubbed "White Bread Fans 100% Whole Grain." The variety launches this month in six U.S. …
Reebok Is What It Is
AP: Reebok International Ltd. said Thursday its second-quarter profit soared 71 percent on strong sales driven by the athletic shoe and apparel maker's high-performance model shoes and "I am what I am" marketing campaign. Paul Fireman, Reebok's chairman and chief executive, said the "I am what I am" marketing campaign the company introduced in February is a success. The campaign features pitches from celebrity …
You Want Great Prices…
Michele Miller at Wonder Branding has some nice things to say about Costco Wholesale and the retail giant's CEO, Jim Sinegal. I also love the way she says it. Thanks to Jim Sinegal, the bigwigs down on Wall Street have their undies in a bunch. Costco puts Wal-Mart to shame in the arena of low pricing. They steadfastly hold to the rule that nothing shall be marked up more than 15% (compared with competitor's markup …