According to ClickZ, Ford Motor Company is making bold moves with the help of agency of record, JWT. In a bid to revive the Ford brand amid sinking sales figures, Ford Motor Company is leaving behind "Built for the Road Ahead" and adopting "Bold Moves" as its new brand platform. Online, the company is re-launching its flagship FordVehicles.com to reflect the change, and it will debut an online documentary series this …
Continue Reading about Ford’s Bold Move: Mini Documentaries →