This Week on The BeanCast: How To Improve Digital Customer Experience

One of the reasons I enjoy being a guest on The BeanCast is Bob Knorpp’s expert presentation and handling of important marketing topics. This week’s show is a classic. We begin the hour with a robust exchange about the disconnect between what marketers think customers want from digital experiences and what customers actually want. From […]

Project Arachnid Is Wiping The Dark Web With A Vengeance

The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been […]

Marketers Are Innovators, So Please, No Lagging

There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

Today on TV: In Brazil It’s Handsets Down And Beers Up

Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again. Post by AdPulp. It’s a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It’s enough to make a grown man […]

Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)

Mass customization. Affordable luxury. Digital disruption. Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU). I don’t know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, […]

Using Interactive Technology To Forward The Brand Story

Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology […]

Are Digital Services The New Ideal?

We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new […]