This post is brought to you courtesy of Hilton Garden Inn. Allow me to explain. We checked in to Marriott’s Fairfield Inn in Lancaster, PA last night, mainly so I could rack up more Marriott Rewards points. But also, because I knew they offered complimentary wireless internet–a blogger’s must have. This morning as I powered […]
To advance the cause of their favorite web browser, Firefox brand evangelists have taken the proverbial bull/fox by the horns/ears, and placed a two-page ad in today’s New York Times. I like the spirit exhibited by this consumer movement. Too bad the creative isn’t more inspiring.
When an ad campaign becomes part of popular culture, you know it’s big. Much bigger than any industry award will ever reveal. In case there was any doubt about TBWA Chiat/Day accomplishing this with their visually arresting work for Apple’s iPod, we now have proof of the campaign’s deep impact. “Transform your photos into colorful […]
Steve Rubel points to an interesting spec spot for Apple’s iPod Mini. The spot was created by George Masters in order to pimp his considerable motion graphics skills. Nice work, George.
from Fast Company Now: Hyperion, a software company, announced this week that employees who purchase a Toyota or Honda hybrid (or any other vehicle that gets more than 45 miles per gallon) over a gas-guzzler will be reimbursed $5,000. Given that Hyperion aims to reimburse about 200 of their 2,500 employees each year, this adds […]
Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates. from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in […]