Root On

Joy enjoying at Austin City Limits Festival Maine Root, maker of hand crafted all natural sodas, knows how to create passionate users of its product. And with the care they put it to their manufacturing process, it’s little wonder. We use Organic Evaporated Cane Juice to sweeten our sodas. This sweetness is made by passing […]

And Now For Our Visual Cliche Of The Day

VW brand evangelists will enjoy this photo set on Flick.

Return Of The Storytellers

Lewis Lazare loves him some good copy. Writing about Miller High Life’s new “World Series” spot from Wieden + Kennedy, he says: What is now apparent is that lushly evocative copywriting will be at the heart of this campaign as it recounts vivid moments in the lives of a variety of characters. Moments that also […]

Brand Evangelist Gets Scooped Up By Brand He Loves

According to ZD Net, Yahoo has acquired social events calendar site in an effort to expand its local-content offerings., now operating as a Yahoo company, lets people manage their social calendars, share information about upcoming events like local concerts and festivals, and post events calendars to their own Web sites. People can also […]

Dressing The Part At Sears

Chicago Sun Times: Some Sears salespeople may now dress in any color they want — as long they wear Sears clothes. Salespeople in apparel, jewelry and accessories departments can tear off those dull black or white pullovers and black or tan pants — which they could get from any store — and replace them with […]

Polly Want A Chupa Chup?

According to this site, brand evangelism does not stop at the human race. For yet another twist, see this iconic cowboy enjoying his sucker.

Black Cat In St. Augustine Alley

This is the coffee I like to drink. I got hooked on it in Chicago, first at MoJoe’s in Roscoe Village then at The Grind in Lincoln Square. Here’s how Intelligentsia (the roaster) describes it: A combination of coffees from Latin America and Indonesia, the Black Cat blend is a result of our fanatical quest […]

Set Love Free

According to Church of the Customer, Southwest Airlines is lobbying customers and staff to help abolish the Wright Amendment with its Set Love Free campaign. In 1979, Congress passed a federal law making it illegal to fly from Love Field in Dallas to points beyond the states surrounding Texas. It was meant to protect Dallas’ […]