What’s A Man To Do?

I wonder if the mucky mucks at Avon read Beauty Dish, “true underground adventures of an Avon lady.” If they read it today they’ll see that men have a hard time navigating Avon.com. My Turkish friend, Ulak, called me early this morning. “Birdie! I need more of that cologne!” His voice sounded husky, swollen with […]

Let Your Brand Flag Fly

If you’re a forum user with a passion for a certain brand, UserBars.com might be able to hook you up. [via Adverlab]

Hecho En Mexico

Cultural anthropologist, Grant McCracken, on Hispanic American’s preference for Coca-Cola made in Mexico: You might think that The Coca-Cola Company (TCCC) would embrace this development. After all, Classic sales are down %10 (since 2000) and the TCCC’s share of the industry is at an eight-year low. Consumers are so passionate about “hecho en Mexico” Coke […]

Obsolescence Hurts

We all know Apple has brand evangelists like no other consumer goods company on earth. Which makes this poor guy’s cries all the more poignant, or pitiful. Take your pick. Hello, I purchased a new Powerbook three weeks ago. It was working fine until a few hours ago when you announced the new Intel-powered MacBook […]

Product Love Tazmanian Tasmanian Style

People love their cars. So, it’s only natural that our ill treatment of Saab and their sorry advertising would raise the ire in Saab’s most devout brand evangelists. Here’s what Swade, a.k.a. Steve Wade, a Saab lover from from Tazmania Tasmania has to say about us: What a bunch of self-important, egomaniacal bufoons! What a […]

Sneaker Love At Ladykickz.com

[via PSFK]

Steal Your Face Right Off Your Head

Grateful Dead, or what’s left of it, just made a terrible move. By demanding that their live and unreleased music be taken off sites like Archive.org and Nugs.net, they discarded their principles and turned on their fans, or “brand evangelists” as we like to call them in Adlandia. Cory Doctorow on Boing Boing: This is […]

Can You Say Brand Evangelism?

Positive Fanatics is a new blog about Ikea. Armand B. Frasco, the site’s author, writes: Welcome to Positive Fanatics – The Unofficial IKEA Web Journal. For most of us it starts with the catalog. Or a word overheard. The anticipation builds. Then the inevitable pilgrimage to the yellow-and-blue building. Wherever we heard it first, IKEA […]