When Brand Evangelists Get All Evangelical And Other Developments

Farhad Manjoo believes new communications technologies are loosening the culture’s grip on what people once called “objective reality.” Machinist is offering excerpts from his new book on the subject, True Enough: Learning to Live in a Post-Fact Society. In this clip, the author examines the cult of Mac and how fast the Apple brand evangelicals […]

Brand Love Turns Anthropomorphic

Jackie Huba and her man moved from Chicago to Austin recently. She’s finding lots of things to love about Austin, including a retail space she likes to call Mr. Flagship, or Mr. F, for short. I love the Whole Foods flagship store at 6th and Lamar in Austin, Texas. I’ve dated its cousins in Chicago, […]

Bands Understand Relationship Marketing Better Than We Do

Matthew Creamer at Ad Age examines Radiohead’s bold “name your price for our new album” move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie […]

Rebel Against “I’m The Decider” Mindset

Get your sheepwear @ Vintage Vantage [via Experience Curve]

When Brand Evangelists Turn Scary

According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce – about 25,000 in all, police guess. “I’ve heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, […]

Dear Levi’s,

Few brands are as iconic as Levi’s. The denim maker has a storied history and legions of brand zealots, some quite famous. Here’s a thank you letter from Cary Grant on display in a new online exhibit from the brand: The San Francisco Chronicle describes the exercise in brand history: Levi’s historian Lynn Downey selected […]

Migrating To Mac

I just read one of the funniest blog posts ever. It’s about the PC to Mac conversion experience. From Que Sera Sera: This upgrade was a long time coming, a mixture of two parts being poor and one part being lazy, but the switch to the Mac was something else altogether. I had an iMac […]

One Lego In Front Of The Other

TechEBlog is showcasing the 10 strangest creations made with Lego building blocks. I don’t believe there is an organization, nor any brand sponsorship behind this collection. Not that it’s needed. After all, brands belong to the customer. It’s at that level where meaning is most effectively made.