When Brand Evangelists Turn Scary

According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce – about 25,000 in all, police guess. “I’ve heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, […]

Dear Levi’s,

Few brands are as iconic as Levi’s. The denim maker has a storied history and legions of brand zealots, some quite famous. Here’s a thank you letter from Cary Grant on display in a new online exhibit from the brand: The San Francisco Chronicle describes the exercise in brand history: Levi’s historian Lynn Downey selected […]

Migrating To Mac

I just read one of the funniest blog posts ever. It’s about the PC to Mac conversion experience. From Que Sera Sera: This upgrade was a long time coming, a mixture of two parts being poor and one part being lazy, but the switch to the Mac was something else altogether. I had an iMac […]

One Lego In Front Of The Other

TechEBlog is showcasing the 10 strangest creations made with Lego building blocks. I don’t believe there is an organization, nor any brand sponsorship behind this collection. Not that it’s needed. After all, brands belong to the customer. It’s at that level where meaning is most effectively made.

What’s A Man To Do?

I wonder if the mucky mucks at Avon read Beauty Dish, “true underground adventures of an Avon lady.” If they read it today they’ll see that men have a hard time navigating Avon.com. My Turkish friend, Ulak, called me early this morning. “Birdie! I need more of that cologne!” His voice sounded husky, swollen with […]

Let Your Brand Flag Fly

If you’re a forum user with a passion for a certain brand, UserBars.com might be able to hook you up. [via Adverlab]

Hecho En Mexico

Cultural anthropologist, Grant McCracken, on Hispanic American’s preference for Coca-Cola made in Mexico: You might think that The Coca-Cola Company (TCCC) would embrace this development. After all, Classic sales are down %10 (since 2000) and the TCCC’s share of the industry is at an eight-year low. Consumers are so passionate about “hecho en Mexico” Coke […]

Obsolescence Hurts

We all know Apple has brand evangelists like no other consumer goods company on earth. Which makes this poor guy’s cries all the more poignant, or pitiful. Take your pick. Hello, I purchased a new Powerbook three weeks ago. It was working fine until a few hours ago when you announced the new Intel-powered MacBook […]