Clyde Hogg, of Norfolk, VA, a Sun Times reader and a former award-winning staffer at a number of name brand agencies advises AdPulp to, "Name names, and let those in charge be held accountable. Of course, it might preclude you ever from working in the "biz" in Chicago, but from my experience, other than the money, unless you're into corporate politics you aren't missing anything." Here's more Hoggian angst: "I was …
Wiki Makes More Waves
from Business Week: Anyone in a company or department can post material on these wikis, and anyone else, subject to approval by the creator, can edit or add to them. They've become a cheaper, more flexible collaboration alternative to both overtaxed e-mail and complex groupware such as IBM's Lotus Notes. Essentially, Ross Mayfield's Socialtext wiki software allows everybody in a group or even a whole company to …
Prepare To Be Scobleized
Microsoft's cheif blog evangelist chimes in: Are you afraid to blog? Corporate Fear. Fear of being different. Fear of telling your boss your ideas. Fear of speaking up in meetings. Fear of going up to someone you don't know and introducing yourself. Fear of doing something that might destroy your career. Fear of weblogging. It's time we get over our fears. I meet a lot of people around the industry. Almost everytime …
“Look Before You Leap,” Says Jupiter Analyst.
Michael Gartenberg of Jupiter Research offers a cool-eyed assessment of some possible pitfalls for corporate blogs and also for individuals who talk about work on their personal blogs. …
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The Good Doctor Makes A House Call
Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored. Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, "Sound familiar?" The title of the chapter is "Markets Are Conversations," and without a doubt much of what we're working on is the application of the ideals, set down by Searls, Weinberger, and company. …
Brands That Blog
Corporate blogs are proliferating, according to the founder of Technorati. There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm's marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with a great story to tell, and four blogs with which to tell it. …
Storytellers Needed
"Most copywriters are uninspired hacks with only a small bag of smartass tricks separating themselves and oblivion. Very few of them bring any seriously original thinking to their client�s problems. And very few clients ask copywriters for serious thinking as a result. They ask other people instead." -Hugh Macleod of Gaping Void Hugh's words are often provoking. A sure sign of a good writer. Brand managers ought to …
Blogs Stop P.R. Short
In Green Bay, Wisconsin a city known for takes downs, comes Dana VanDen Heuvel, a marketing consultant who has put together a great look at what traditional P.R. offers versus blogs. It's a game-winning open field tackle for the blogs. …