After reading Danah's study regarding the role of gender in web site design, Halley wonders why Dooce chooses not to link to her readers who maintain blogs of their own. My guess in Dooce's case is it may have been a design decision, since her blog is one of the cleanest on the web. Other A-listers who do not maintain blog rolls include Ben Hammersely, Seth Godin and Lawrence Lessig. There's nothing wrong with this …
Bloggers Bitch
ClickZ: Hostilities flared this week between the two best-known blog networks after comScore released a blog readership study that was co-sponsored by Six Apart and blog network Gawker Media. Media buyers have been clambering for just the sort of demographic profiling it offers, and blog publishers should benefit overall from its discovery that the blog audience is both richer and younger than the overall Internet …
Blogs Trump Chat Rooms As Advertising Vehicle
Ad Age ponders the wisdom of advertising on consumer-controlled spaces. Blogs require caution, but are much more predictable than chat rooms. "The blogs we would encourage people to advertise on have a small number of authors, one, two or three tops. In chat rooms, anyone can post," said Scott Rafer, CEO of Feedster, a blog and RSS search engine and ad network, who is building technology to monitor and filter blogs. …
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Blogging At The Cellular Level
People are increasingly using their cell phones--or handheld media centers, as the case may be--to create their blogs. The practice is known as Mobloging, or mobile blogging. Nokia wants to make the process easier and more widespread. They've coined the term Lifeblog (a proprietary version of Moblog) and teamed with Six Apart, who have made their Typepad product Lifeblog-compatible. Here are three Lifeblog examples, …
TYPESTRONG Before This Blog Thing Ends
Greg Storey of Airbag Industries wrote recently about how blogs are now being used to sell computers. Last night I came across a back-to-college commercial for Gateway computer. Nothing any of us haven't already seen already: ultra low cost computer systems complete with a free printer, after a fifty dollar rebate. Except this time I caught a slight difference in the advertising message: "...perfect for blogging or …
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Get Real. Be Real. Stay Real.
As we examine Hugh's latest creation, do we find truths neatly revealed? Or clever obfuscation? First, terms need to be defined. "Madison Avenue" is an actual place, but it's also a blanket statement for any big, powerful ad agency. There are maybe 100 to 200 such shops in the U.S., of the 10,000 agencies in business. "Real blog" is problematic, becasue what's real to one is fantasy or spoof to another. I can see …
Atmospheric Conditions. Very Funny.
Mammatus Clouds over Hastings, Nebraska by Jorn Olsen What do rare and beautiful cloud formations have to do with advertising? TBS thinks the clouds are funny, that's what they have to do with advertising. The "Very Funny" cable channel posted about it on their new flog. Funny + Blog = Flog. …
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Another Blogger Gets MSM Gig
Manolo, the shoe blogger is now Manolo the shoe blogger with a column in the Express, the Washington Post's free daily. Thanks to PSFK for the pointer. …