If you're feeling extra generous this Friday, why not take five minutes to fill out this University of Zurich graduate student's Corporate Blogging Survey. …
Making Tom Paine Proud
Wired: Some view blogs as being as powerful as the introduction of the printing press, ushering in a new age of citizen journalism. Others view blogging as a fad. What's your take on it? Huffington: Simply put, blogs are the greatest breakthrough in popular journalism since Tom Paine broke onto the scene. I've been a fan -- and an advocate -- of the fast-moving blogstream ever since bloggers took the Trent Lott/Strom …
Stuck On Stupid
So it turns out Brownie wasn't doing "a heck of a job" after all. Simply put, the news coverage of Hurricane Katrina showed us that if PR or advertising initiatives don't take reality into account, they won't work. When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a couple of weeks ago, he was asked why the response took so long. "This is a disaster," he said. …
A New Marketing Service
"Anybody who pays big agency money to make blogs for them is either a fool, or is being ripped off. Just my opinion." -Hugh MacLeod While I tend to enjoy Hugh's take on things, on the above point I couldn't disagree more. Time is money, even in this post-Cluetrain epoch. A well constructed marketing blog, in my opinion, would require significant investment, not in production values (like TV), but in time. Time to …
Demographics Are Like Coal In Newcastle
Henry Copeland of Blogads spoke to the IFsters recently. I like what he said here: Cutting edge advertisers are starting to realize that the game isnt' just "buy ads on blogs" or "buy the blogosphere" but splicing your brand/service/ideas into specific networks of blogs, specific conversations, specific blogospheres. Second, a very few advertisers are realizing that demographics are like coal in Newcastle... …
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Technorati Drinking Google Juice
Hugh MacLeod points to a new Technorati feature, where it's easy to find blogs by category. In the Advertising category, Adjab is ranked atop the list. Whereas Adrants is not ranked at all. I expect that to change shortly, when Steve Hall finds out about this and enters appropriate "tags" that will lead to his media property being ranked high, if not at the top of this list. The fact Adrants is not there now calls …
Bluefly’s Blog Is Fly
USA Today reports on retailers that have adopted blogs as a marketing tool. The online retail industry is seeing opportunity in the blog boom. Retailers are creating blogs -- a term derived from Web logs, or online musings -- to promote brand awareness and sales. For instance Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper. The blog "encourages …
Dell Wakes Up And Reads The Writing On The Blogs
A while back, I wrote about BuzzMachine's Jeff Jarvis and his problems with Dell's customer service, or the lack thereof. He's finally got their attention: While BuzzMachine frequently receives more than 5,000 visitors a day, one recent post--Jarvis' "open letter" last week to George and Chairman Michael Dell, excoriating the company for ignoring online criticism--was the third most linked-to post on the blogosphere …
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