Seth Godin--blogger, marketing guru and author of several famous books--had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change. Today my manifesto, New Tactics | New Tools: Marketers Embrace the New Democracy of the Web is now available on the Change This …
Trib Exec Uses Big Words To Minimize Blogs
"I read blogs, I think about blogs, I shake my head in wonderment at the bloggers' seeming indefatigability. But, more to the point, I shake my head in disappointment at how, in taking advantage of the Web's freedom to post a perspective, many of them fail even to aspire to the pursuit of perspicacity. That is, they publish because they hear 'something' from 'someone' who is 'reliable.' Sorry, not good enough." -Owen …
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Adweek Educates Slow Learners
"Oh, you ask, what's a blog?" -Catharine P. Taylor writing today in Adweek Is advertising a home to cutting edge creative people busy developing new and better ways to reach an audience? Or is advertising the province of self-important yes men (and yes women) focused on little more than preserving their place in the world? Given that the industry's trade journal of choice felt the need to publish an ABCs of blogging …
Bob Bly On Shaky Ground With Bloggers
Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands. Bloggers are, of course, hacking this man's argument to bits. See: The Copywriter Who Didn't Get It Steve Hall's rant or Rick Bluner's critique. …
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It’s The Information Economy Stupid
"The single biggest explanation for fragile brands is the swelling strength of the consumer. We've seen a pronounced jump in the amount of information available about goods and services. It's not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people's buying decisions, but also the crush of magazines, Web sites, and message boards scrutinizing products." -James …
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Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)
from ClickZ News A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers' natural affinity for brands and allow marketers to communicate with those fans. Agency veteran Steve Dworin has signed on as president of the business unit. Dworin was formerly vice chairman of …
Keep Your Ideas To Yourself Please, Says McDonald’s.
I understand our overly litigous society prevents a corporation like McDonald's from accepting unsolicited ideas. I also understand how 20th century this policy is. Larry Light, my man, the copy below is a big red STOP SIGN on the McD's web site--a site that needs to be scrapped and rebuilt on a better, more open, communications foundation. Unsolicited Ideas Thank you for your interest to share an idea for a product …
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Citizen’s Media Growing By 20,000 Sites A Day
Modern Marketing says, there is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead. It's called Citizen's Media or Consumer Generated Media and is the result of cheap, accessible digital publishing tools being available to a mass market for the first …
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Wonkette Wins Again
Political blog Daliy Kos, the work of one partisan man, has been attracting some 400,000 readers a day, the size of a large daily newspaper. I'm all for it, but I wonder what Kos's traffic will do now? On the other hand, I have no doubt that political humorist, Ana Marie Cox, will continue to be highly relevant since she busts on both sides with equal fervor. …
Is Your Brand Ready For A Blogversation?
Blogversations are a new, not evil way to market your products and services through discussions. Here's how it works: 1) We match advertisers with bloggers 2) Advertisers propose a topic or question (not an advertorial) 3) Bloggers accept or reject the proposal 4) If they accept, bloggers discuss the topic or question, and link to the discussion on their blog's front page 5) Advertisers truly engage audiences …
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