All Hail The Rant

The Spunker has turned us on to what appears at first glance to be a great suck-ass new ad blog, Copyranter. I am an NYC ADVERTISING COPYWRITER. I get paid a ridiculous amount of money to be stupid. And then to change my stupidity to something stupider. And stupider. And so on. Like reading funny […]

Blogger Up

Yesterday, I had lunch with two execs from a startup professional baseball league. We discussed blogs and how well suited the medium is for sports. Let’s hear from the master on the subject, Markos Moulitsas Zuniga, founder of the left-leaning political blog Daily Kos and Sports Blogs, a network of blogs devoted to baseball. “I […]

“Waste” Is The Wrong Verb

Not to be left in the dust by Forbes, Ad Age published it’s own anti-blog piece a few weeks ago, that I initially scoffed at, then ignored. Here’s the lead: Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. I’d ignore this asinine story now, if it wasn’t for […]

Show Us The Coin

There’s a “How Much Is Your Blog Worth?” meme going around. My blog is worth $108,391.68.How much is your blog worth? Seth Godin doesn’t care for it. I have no idea how much my blog is worth. I also don’t try to monetize my blog–that would ruin it. It would ruin it because most of […]

Adapt Your Messaging To The Consumer’s Needs

Steve Rubel advises clients to let go of the idea that they can stuff their blog full of old-style advertising. Give us a reason to read your blog. Give us something we can’t find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource […]

Forbes Lives In Fear

Danny G. sent me the much maligned Forbes article on blogs last night, and at first I thought it was some sort of Onionesque spoof. There’s a lot of that going around these days. Anyway, sorry to say it’s no spoof, just shoddy thinking masking as journalism. Web logs are the prized platform of an […]

Go Small

Ad Age has a new blog. But it’s not written by the countless journalists under the Crain’s flag. No. It’s the work of Bart Cleveland, Partner and Creative Director at McKee Wallwork Cleveland in Albuquerque, NM. This blog is for the future of creativity in our industry. For if that future is to be one […]

RSS Rudeness

We’re contributing to someone else’s media property and hey, we didn’t even know. So is Frederick Samuel, John Moore and David Vinjamuri. I bet they lacked prior knowledge of their valuable contributions, as well. So what is this? Are we to be delighted our content is worth picking up? Or pissed that an interloper dares […]