"The best corporate bloggers are probably going to be grown organically from inside of the organization and are going to need little to no need for outside help because they'll come to it the way we have all come to it: they read blogs, they get curious, a friend shows them the basics or they just figure it out, they fall in love with it and they're off and running. The whole point of blogging is it's dead easy. On …
Blogs Are So Last Year
from Forbes: The next big thing, according to Web junkies, is the "wiki." What are wikis? They are Web sites that are open for editing by anyone with a browser, without any fancy applications or programming skills necessary. Think a reference Web site on the history of Vietnam is biased? Scrub it clean. Think a documented procedure on your company's Web site is out of date and needlessly inefficient? Rewrite …
Which Voice To Give? That Is The Question.
Evelyn Rodriguez eloquently explains the three voices available to modern day marketers: 1) Professional/corporate voice has been so overdone it just rings hollow and distant; there's nothing to separate you out from competitors as the droning blends altogether. Not very distinctive and creates barriers in communication. 2) Credible voice is where most corporate blogs should aim for. This is the voice that most …
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Doc Not In It For Money
Blog Herald reports that Doc Searls is not in it for the money. To Doc, one's blog is but one's back porch. He also thinks the back porch is a bad place for a business plan. I think he's wrong. And right. One's media property, or blog, may well be one's back porch or guest room, but what's wrong with doing business in these quarters? It's a lot more human than some offices I've conducted business in. [UPDATE from …
Puttin’ A Fork In It
Coudal Partners is a Chicago design firm with a fantastic blog. Now, they're using said blog to provide an essential public service by launching the totally viral SHHH campaign. SHHH stands for Society for Handheld Hushing. For your own stash of "Shut the ____ Up" cards, go directly to Coudal dot com and download their PDF. Then get to work passing out the citations on the train, in restaurants, movie theatres or …
Marqui Monetizes Blogosphere
Globe and Mail has a thoughtful piece on the emerging trend whereby bloggers are paid to pimp a product. To me this new activity is another form of paid word-of-mouth; therefore, it presents some issues worthy of further investigation and contemplation. Vancouver, BC content management company, Marqui, is currently offering $800/month to a select group of bloggers who agree to mention Marqui on their media …
Rock ‘Em Sock ‘Em Comes To The Blogosphere
Paul Woodhouse of The Tinbasher Blog has been called out by direct marketing mouthpiece Bob Bly. The two are set to meet in a "teleconference debate" over at Deb Weil …
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Lovemarks, Godmarks…What’s The Dif?
It's Sunday in Chicago. Good day for a sermon. "The primary job of an advertiser is not to communicate benefit, but to communicate conviction. Benefit is secondary. Benefit is a product of conviction, not vice versa. Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do not own the molecules. They are stardust. They belong to God. What you do own is your soul. Nobody can take that …
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Veer From The Lovemarks Spectacle
John Moore at Brand Autopsy (not to be confused with Johnnie Moore) has started something by telling domain name registrar Go Daddy to stop trying to be Big Daddy. Moore wants the dot com to put their $2.4 mil. earmarked for a Super Bowl spot back into product development. I'd like to see user-centric design improvements, myself. Their site is not optimized for Apple's Safari internet browser. Tisk tisk. Just as …
Join The Conversation Or It Will Go On Without You
Rebecca MacKinnon, a "recovering TV reporter-turned-blogger" is rightfully concerned about the fifth Iranian blogger to be arrested in the past two months. Honestly, I'm surprised the number is not higher. And what about China? How many emerging web voices are they prepared to extinguish? Since this is not a political blog, I'll bring the conversation back to business. A number of bloggers, myself included, are …
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