Adweek: While 80,000 blogs may be created every day, about one in five is spam, according to new research. Umbria Communications, a Boulder, Colo.-based consumer-generated media monitor, found that 2.7 million out of 20.3 million blogs are spam, or splogs as they are sometimes known. It estimates between 10 and 20 percent of blogs are spam. Spam blogs are sites created only for marketing purposes, often using stolen …
Oriental Trading Gets Way Into Scrapbooking
Friend of the AdPulpians, Max Riffner, a graphic novelist, designer and coder has gone pro. Blogger, that is. Pro Blogger. I’ve become a professional blogger. That sounds so weird to say. It’s true, though. After a year of lobbying, I finally convinced the day job to start a blog for one of our new businesses, Fun Expressions™, our scrapbooking supply business. I’m glad we (as a company) took our time and didn’t rush …
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“Blogospheric DNA” Is Healthy For The Brand
Hugh on why he does what he does: I market Stormhoek to the Blogosphere not because I think it'll drive up the sales curve, but more because I think coming in contact with "Blogospheric DNA" is healthy for the brand. In return for letting me bore the Blogosphere to death with all my Stormhoek crap, I share my insights I learn along the way with them. I think it's a fair trade. And if they don't think so, they can go …
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The Saab Story That Refuses To Die
In a new essay over at MultiCultClassics, HighJive makes some very keen observations about the reaction to our posting about Saab's "Born From Jets" campaign and other blogs who've taken on the issue: Now, it’s hardly extraordinary for bloggers to critique new campaigns. But this Saab story is a little different. As pundits posted comments, rebuttals started to pop up. The opposing viewpoints gushed over the new ads …
Tom Sherman Too Cool For Blogs
Last January, I attended Blog Walk 6.0 in Evanston. There were some impressive people in the room that day, but I particularly liked Tom Sherman. He was young, brash, smart, cynical, unaffected and angry (and I imagine he still is). After a recent hiatus from blogging, he returns with panache: Okay, so I haven't written in my blog in about two months. Everyone's been hassling me about it: people online, my dad, I …
Hire Me Hire Me Hire Me
A man, who has chosen to remain annonymous, has created Hire Me Google, as a way to attract attention to his cause. A lot of people want to work for Google. I’m one of them. In order to increase my chances of ever getting noticed (let alone hired) by them I have to stand out. This website is my attempt to do so. I’ve wanted to work for Google for a long time but until now I’ve been busy with my studies. However, I’m …
Making Ralph Nader Proud
Nick Denton's got a new blog. One with some pretty lofty ambitions. Welcome, internet, to The Consumerist, the latest title from Gawker Media. The Consumerist loves to shop, and is reconciled to utilities, but hates paying for shoddy products, inhumane customer support, and half-assed service. Each week The Consumerist will guide you through the delinquencies of retail and service organizations. The Consumerist will …
Art Of Debate Lost On Americans
Ben Metcalfe: Mena Trott (co-founder and president of Six Apart) gave, in my opinion, a badly toned and way-off-base speech at the Les Blogs conference in which she requested for more civility in the blogosphere. She appealed to bloggers to be kinder in their commenting, and think about the feelings of the person they are communicating with. I found it very jarring on many levels. For a start, this was a European …