Blogging has turned over another page. Thanks to Piers Fawkes of PSFK, we now have the subscription model to consider. Piers and cronies have debuted a new blog, IF, or Idea Forge, and they intend to charge for the content. IF is a daily digest of inspiration for brand planners and creative marketers. IF is an Idea Forge. Whether you work in a marketing department, a communications agency or are just involved in the …
The Making Of Blogebrities
Steve Rubel reports on a new documentary on blogs and bloggers. Steve will be appearing in the film, as will B.L. Ochman, Zeldman, Scoble, Rebecca Blood, Evan Williams, Jessa Crispin, Elizabeth Spiers, Lessig and many other blogging notables. The film is also looking for a corporate sponsor. There's already another documentary about blogs in circulation, but hey, one's never enough. …
I’m Sorry, Mr. Big’s In A Meeting. Can I Take A Message?
Ad Guy #1: Hey, I know. Let's meet. Then we can spend two hours making doodles while looking busy. Ad Guy #2: Excellent! Cartoon courtesy of Hugh MacLeod. …
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Word Problems
Technorati is tracking over ten million blogs today. If your blog appears is in their top 100,000 you are in some pretty select company, as that equals the top one percent of all blogs tracked. If your blog is in the top 10,000 blogs tracked by Technorati, you're in the top tenth of one percent. So, are there 10,000 A-list bloggers? Are there 100,000? One might reasonably conclude the term A-lister would apply to …
Make It All About Me
There have been a lot of creative uses of eBay of late. People have been auctioning off their names and their bodies (as human billboards) to advertisers. Here's a new twist. My name is Jellio, and I write for a blog called YesButNoButYes.com, proclaimed by almost all our writers to be the greatest pop culture blog on the net. We've been around for about six months now, and the response has been amazing. At this …
Jason Calls On His Jedi Powers
Weblogs, Inc. CEO, Jason Calacanis, claims he's being stalked by a deranged European cartoonist. The stalker …
Denton Stiff-Arms Blog Evangelists On His Way To The Bank
Nick Denton, publisher of Gawker Media's bevy of blogs, debunks the revolutionary nature of blogs in the New York Times, calling them, "just the latest iteration of Internet media." It's an interesting piece, given that Denton's a leading figure in the "blogs as business" movement. Perhaps, that's his point though …
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P+G Goes Beyond “Beyond Lame”
Another fake blog has reared its hideous head. This time P+G is the culprit. I understand, and can even sympathize with clients wanting to jump on the blog bandwagon. But please, will someone from the agency sector please help these clueless marketers do it right? Wrting tripe is not doing it right. Posted by "Rose" at sparklebodyspray.com: I am SO into poetry these days. It was, like, the rap music of the ancients, …
Why Blogs Are Like Power Tools
Ego is the biggest reason that corporate blogging may be an oxymoron. Working for the man often means subsuming your ego to that of the organization, and blogging makes that difficult. It's one reason that there have been high profile firings of corporate bloggers at places like Google. It's hard to have two voices (the writer's and the shareholders') competing and often conflicting." -Seth Godin While the …
Why Blogs Are Like High School
Todd at A Penny For is sick of all the blog hype. I too, am growing tired of the generalizations, overstatements and inner circle elitism. Speaking of cliques, check out this cartoon from Hugh MacLeod. Here's the comment I left at his site. It's all downhill after you do (jump the shark). Right? Regarding the C-listers comment, is it not funny that a technology that purports to free us from such hierarchies, does …