Transmedia Storytelling, An ARG, Offline Experiences, A Contest With A Big Prize – Levi’s Weaves A Narrative Web

Levi’s and its agency, Wieden + Kennedy, are set to unleash a new Alternate Reality Game (ARG) on the denim wearing world. At the center of the game is a character named Grayson Ozias IV. According to brand legend, Ozias was a friend of Levi Strauss’ nephew Nathan. A friend who disappeared into the American […]