Stop Projecting Human Qualities On Inanimate Objects

Marc Babej points to this Seed Magazine piece that debunks the idea that brands have personalities. Researchers from the University of Michigan and Harvard University discovered that despite being told over and over again, the American public won’t really be “lovin’” their meal at McDonalds, doesn’t actually believe Disneyland is “happy” and isn’t under the […]

When “F” Is An “A”

According to a report in USA TODAY, Nielsen Norman Group, an authority on making websites and products easy to use, applied sophisticated eye-tracking equipment, to help them determine what consumers really look at on the web vs. what they say they look at. Here is one of their findings: Individuals read Web pages in an […]

A Closer Look At Cell Phone Marketing

BusinessWeek takes a closer look at marketing on cell phones. I’m not sure what’s hype and what’s reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to […]

Idiom 2.0

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Thousands Pause For Chicken

Wall Street Journal reports that KFC successfully used a form of subliminal advertising to drive traffic to its stores. The fast-food chain’s spot was designed to circumvent Madison Avenue’s latest nemesis: digital video recorders that make it easy for viewers to skip ads. A single frame contained a code word — “Buffalo” — which viewers […]

How Often Do You Pay Attention?

Steven Levy of Newsweek brings up a great point about widespread attention deficit disorder, or what he calls continuous partial attention. According to former Apple and Microsoft executive, Linda Stone, CPA stems from our desire to be “a live node on the network.” A live BlackBerry or even a switched-on mobile phone is an admission […]

MPAA Sends One Of Their Own To Firing Squad

Derek Powazek wrote a perfect headline—SXSW to MPAA: STFU—for his post on Kori Bernards, the Motion Picture Association of America exec who dared show up for a panel in Austin last week. Powazek describes the “hour-long firing squad, as one audience member after another directed angry questions her way.” He said he almost felt sorry […]

I’m Surprised Our Currency Doesn’t Carry Advertising

From USA TODAY: The new $10 — featuring shades of orange, yellow and red — will join colorized versions of the $20 bill and the $50 bill as the Bureau of Engraving and Printing attempts to stay one step ahead of counterfeiters and ever-more sophisticated copying machines. The Federal Reserve will begin shipping Thursday the […]