Something’s In The Air

Thanks to podcasts and streaming radio, we’re starting to learn what brands sound like. Now, thanks to ScentAir, we will begin to learn what brands smell like. According to Influx Insights, ScentAir has concocted over 1500 smells, has over 1,000 clients and has doubled its staff in the past year. Retail stores, hotels, and casinos […]

Goodfellow Is

Good geeks disdain patent law. Geoff Goodfellow is a such a geek. According to the New York Times, Mr. Goodfellow had a light-bulb moment in 1982, when he came up with the idea of sending electronic mail messages wirelessly to a portable device — like a BlackBerry. Only back then, there was no BlackBerry; his […]

The Sweet Side Of File Sharing

File sharing is not a crime. Now we have proof. Promo reports on moves being made by Coca-Cola to become more relevant to the youth market. Coca-Cola North America has launched a music program that is available to download for free to file sharers. The program, called Stageside, is showcasing Island Def Jam R&B star […]

How To Get Your Google Adsense On

Inside Adsense interviewed Ivan Heneghan, a Dublin-based AdSense optimisation specialist. Here’s what he recommends. Q. Tell us an optimisation story… have you ever seen a publisher make a small change and see big results? A. Oh yes, lots of them! But one of my favourites was a science website that was earning about $10 per […]

Bud Hits The Mini Screen

According to Adweek, Anheuser-Busch is jumping onto the digital media bandwagon with a new set of ads for more than 1 million subscribers of mobile television provider, mobiTV. The Emeryville, Calif.-based company’s service is available in the U.S. through Sprint, Cingular and Alltel. “The 21-35-year-old beer drinker is increasingly tech savvy, seeking out the latest […]

Dream On

In 2005, Coca Cola, Speedo and others spent a paltry one million on research into embedding ads in our dreams. eMarketer predicts that companies will be spending more than three billion on in-sleep advertising by 2020. Here’s how it works (but not really): All in-sleep subjects have a procedure to implant a nanobot (a tiny […]

How To Feed Crackberry Addicts

Blackberry just got some kick ass press from Steve Rubel. After making a casual study of commuters on the Long Island Railroad, Rubel notes the lack of newspapers, and the growing number of devices. He surmises: It’s (the Blackberry screen) more valuable real estate than the back page of the Wall Street Journal. The key […]

Vibrate Your Way Through Client Presentations

The following technological breakthrough may be the best presentation aid ever invented, even though it was not made for that purpose. A device that can pick up on people’s emotions is being developed to help people with autism relate to those around them. It will alert its autistic user if the person they are talking […]