Build It And They Will Log On

Google’s business model is totally dependent on widely available interweb access; therefore, it’s not surprising that the search giant would undertake efforts to create free municipal Wi-Fi networks. USA Today has more: Google on Wednesday plans to offer free, high-speed Internet access to everyone in its Silicon Valley home town — a hospitable gesture that […]

Trust Is A Big Brand Builder

After AOL’s fumbling of privacy-rich search data, an act for which they’re taking a pounding, customer-centric Google is looking good in this USA Today article on the topic: Google CEO Eric Schmidt has a message for Google users: Your searches are safe. “Our No. 1 priority with our users is trust,” Schmidt told some 2,000 […]

Spam And Phishing Are Not Your Problem (Even Though They Are)

Grant McCracken, a man with a Ph.D. in anthropology who has taught at Harvard Business School, examines the way Microsoft and eBay avoid treating problems like spam and phishing that daily impact their customers and their brands. For some reason, Microsoft thought that spam was my problem. How cavalier. Apparently, the author and vendor of […]

Contractual Obligations Swapped Online

Cell Trade USA is the world’s first online community that gets dissatisfied cell phone customers out of their service contract. According to Smart Money: Many folks don’t realize that they can drop their cell phone contract without paying a termination fee, which typically runs as much as $150 to $200 per line. All they have […]

Fashion, Friend Or Phone?

“We are moving away from phones as tools to phones as companions,” Elise Levanto, Nokia’s senior consumer vision manager told Business Week. This may be true in Helsinki, but companions need to be alive, at least where I come from. I’m getting a bit chafed by all the “let the brand be your friend” rhetoric […]

ABC Wants Cat Put Back In Box

According to c|net, Mike Shaw, ABC president of advertising sales, is so hungry for days gone by, he’s willing to make idioctic utterances to journalists eager for just that type of thing. “I would love it if the MSOs (multi-system operators), during the deployment of the new DVRs they’re putting out there, would disable […]

High Speed Internet Replaces Good Schools As Neighborhood Criteria

And now from our economic development section…USA TODAY examines at the affect broadband could have on residents of Berry, a small town in northeast Kentucky with a population of 310. “We had people come in and want to buy a house just outside city limits, but when they found out we don’t have high-speed DSL, […]

BMW Takes Interactive TV For A Test Drive

Clickz reports on BMW’s efforts to engage an audience known for avoiding advertising. BMW this week became the first advertiser to use TiVo’s new interactive advertising features within a program, embedding interactive tags into an episode of Speed Network’s Test Drive series featuring its new M line of cars. The tags, first introduced last August, […]