Free Product Is A Form Of Paid Placement

Companies have been supplying bloggers with free products in return for press, positive or otherwise. K-mart and Chris Brogan hooked up last December, for instance. Now the FTC wants to regulate these instances to ensure consumers aren’t duped. According to Financial Times: Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under […]

The FTC Strikes Back At

Since is not free, is sponsored by Experian, and pays The Martin Agency a gazillion dollars to flood the airwaves, the FTC decided to strike back by promoting, the service that legitimately lets you access a free credit report per year from each of the Big 3 credit services. I’m guessing the FTC’s […]

When All Else Fails, Just Beg ‘Em To Stop

I once had a client that was busted on several news shows for bait-and-switch advertising. But it didn’t stop them and they didn’t care. In fact, they’re still doing the same advertising, years later. Over at Tribble Ad Agency, they’re tired of the ad campaign run by LifeLock and its CEO, who has advertised his […]

Sugar Water Is The American Way

I like to see a client-side press person bite back when their employer is accused of wrongdoing, and today’s business news provides that ring-side opportunity. According to The Wall Street Journal, The Center for Science in the Public Interest is bringing a class action lawsuit to a California court, claiming that Coca-Cola makes deceptive claims […]

Army of 15.5

The party and hangover have long been gone, but the bill is now due on Wacker Drive. According to Lewis Lazare: Leo Burnett agreed on Tuesday to pay the United States a whopping $15.5 million to settle a federal “whistleblower” civil lawsuit first filed under seal some 4½ years ago in U.S. District Court in […]

Old Classmates Are Just Worms On A Hook

Anthony Michaels of San Diego is bummed. He thought his classmates were trying to reconnect with him. That’s what the emails from said. Michaels paid for a premium membership at but he now claims the firm was just fishing for business, and that there were no old friends from school on the other […]

The Hyper-Advantaged Few Don’t Like Change

Ad Age spoke to Dick O’Brien, exec VP of the American Association of Advertising Agencies about an Obama presidency’s impact on the ad biz. U.S. Rep. Rahm Emanuel, D-Ill., who could be chief of staff in an Obama administration, talked to the 4A’s board of directors several weeks ago. “He predicted that the first order […]

This Is Gonna Cost A Lot More Than 99 Cent

Taco Bell got a bit too cute for its own good when it asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent, in deference to the prices on its new value menu. Now the lawyers for both sides will have to make it right. According to Ad Age, the […]