Grilling The Grilled

You know the Coke Zero ad campaign where the brand managers on Coke Classic want to sue the Coke Zero team for taste infringement? Strange as it may seem, a similar scenario is now playing itself out for real thanks to internal squabbling at KFC over the brand’s advertising that touts grilled chicken instead of […]

Well Funded Legal Team Chases Online Tricksters

Tim Cranton, Microsoft’s Associate General Counsel, writing on Microsoft On The Issues explains the company’s latest moves against cyber-criminals. Today, Microsoft filed five civil lawsuits, the first of their kind against a nasty phenomenon known as malvertising. That’s the industry term for malicious online advertising. Microsoft works with the other leading providers of online ad […]

These Colors Better Run

I used to work on the Coors account and one place we absolutely could not go, creatively speaking, is to college campuses. The lawyers in Golden would have struck it down like lightning from on high. Apparently, the lawyers in St. Louis were convinced otherwise by their peers on the Bud Light team who are […]

Saying Apple Computers Are Expensive Is A Priceless Strategy for Microsoft

Apple Inc. legal representatives asked Microsoft Corp. two weeks ago to “stop running” advertisements suggesting Apple’s computers are expensive. According to The Wall Street Journal, the interaction has emboldened Microsoft, which plans to continue with its “Laptop Hunter” marketing campaign after learning how effective the advertisement’s underlying message is in rankling Apple. Microsoft Chief Operating […]

Will Prescription Drug Ads Be Taxed?

With all sorts of healthcare reform proposals being floated, the American Advertising Federation is in a tizzy over the specter of a tax on prescription drug advertising as a means to finance some of the healthcare proposal. Here’s part of what the AAF sent out in a letter to its members: Because healthcare reform is […]

Reaching For the Knob

I love when a commercial comes on the TV that is noticeably louder than the program I’m watching. Without the blasting sound from the set, I miss out on a deal or something. Plus my local auto dealers and pawn shops are paying all that money to run their spots, the least I can do […]

Children of the Social, Cast Your Eyes Upon This

Frosted Mini Dramas

Feed your kids Kellogg’s Frosted Mini-Wheats and the little tigers will pay better attention at school. That particular claim by the Grand Rapids, Mich. cereal brand got the attention of regulators at the Federal Trade Commission, who likely have children themselves. Kellogg’s national TV ads assert that attentiveness improved nearly 20 percent in children who […]