Reebok’s Butt In A Sling

Reebok International Ltd., a unit of Adidas AG, agreed to pay $25 million in customer refunds to settle charges of false advertising brought by the FTC over the shoemaker’s claim that its “toning shoes” could work better than normal footwear to whip muscles into shape. Larissa Bungo, a member of the FTC’s case team, says […]

A Lawsuit Over HFCS Might Be Sweet For the Victors

It’s hard to believe, but claims of “false advertising” tend to not get much attention. But a lawsuit over calling High Fructose Corn Syrup “Corn Sugar” is being mounted, and the stakes are high. From a Press Release by The Sugar Association: A coalition of sugar farmers’ cooperatives and other producers, including C&H Sugar Company, […]

Down Under, 100% Guidette Is All Wrong

What one might see in any direction on the Jersey Shore, or any number o beaches for that matter, is not the kind of thing that Australian officials want their citizens to see in an outdoor advertisement. According to AdNews, Channel Seven has been found guilty of breaching advertising standards with an ad for its […]

Facebook No Place For Free Speech

Facebook Pages are all the rage these days, but that doesn’t mean they are pro-rage pages. No, a rage page can get you arrested in a hurry. According to Voice of America: A British court has sentenced two men to four years in prison for their failed attempts to use the social networking site Facebook […]

“Opt In” Is The Common Sense Answer, But That’s Not Good Enough For Ad Industry Lobbyists

How powerful is the drug lobby? In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the U.S. Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians. “We are very pleased that the Supreme Court has made clear […]

Tell Sweet Lies, Go To Court

American sugar farmers and refiners have filed a suit to stop big corn processors from marketing high-fructose corn syrup as a “natural” product equivalent to real sugar. The suit, filed in U.S. District Court in Los Angeles by Western Sugar Cooperative, Michigan Sugar Company and C & H Sugar Company, Inc., charges that the “corn […]

Freedom Runs On Information, And Google Loves Information

Sticks and stones make break Google’s bones, but words will never hurt her. Yet, dart-like words are flying. According to Times of India, Google denied that the US government meddles in its business decisions after Chinese state media published an opinion piece saying the Internet-search company is a “tool” of US foreign policy. Google is […]

Know Your Usage Laws. Or Pay Up.

I don’t think I’ll try to pull an appropriate image for this post. From In May, 2010, with the assumption Web images without copyright notices were “public domain” and free to use, a Webcopyplus copywriter used Google images to find an unmarked 400 x 300 pixel scenic photo to complement an article for a […]