Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” “Personalization is what customers expect,” one participant in […]
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]
When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll. I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky. There […]
After this week’s Ad Age article on GM CMO’s Joel Ewanick and his grading of Goodby, I started wondering about how everything in advertising seems to be pubic knowledge — and how we love to air our dirty laundry. Is it appropriate? I know that if I were the management at Goodby, I’d be pissed […]
Frankly, I think too many people are psychoanalyzing Alex Bogusky’s decision to leave CP+B. Dude’s got enough money to do whatever he wants to in life–simple as that. If he wants to make the world a better place in some way, going outside the marketing framework of MDC is probably necessary. But
This is very cool. To promote the 2009 Canadian Marketing Awards, you can play with The Ad Slider, which let you manipulate an award-winning ad in various stages of balance and imbalance between creativity and strategy. It’s a bit of an interactive riff on the classic 9 Ways To Improve An Ad.
I’m not sure who’s behind it, but there’s a new blog called The Brief that seems to have a leg up on many other sources when it comes to ad news and gossip tidbits. Today, they have a piece on Kansas City’s Bernstein-Rein: Bernstein-Rein has added three McDonald’s co-ops to its portfolio. B-R went up […]
Bob Garfield of Ad Age didn’t like reading about how his Super Bowl ad commentary was framed as “retarded” on the interweb’s most popular ad blog. So he did what any good citizen of Media 2.0 does—engage. Here’s the difference between criticism and whatever it is you and your commenters do: A critic makes judgments […]