Suzanne Powers, Executive Director, Strategy and Business Development, TBWA\Chiat\Day, New York was quoted by USA Today for a story on Easter-time brand promotions. Trend watcher Suzanne Powers says marketers are trying to associate brands with feel-good family time and occasions. “These times are few and far between, and marketers are trying to insert their brands,” […]
Carla Hendra, co-chief executive of Ogilvy North America spoke to The Wall Street Journal about the elevated importance of digital in her organization. The Wall Street Journal: Why is it crucial for Ogilvy to have a chief digital officer? Ms. Hendra: Every single part of the Ogilvy business … has to be infused with digital, […]
Steven Heyer first came to my attention when he delivered his call for advertainment at Ad Age’s Madison & Vine conference on Feb. 5, 2003. He’s in the news again. After being passed over for the CEO job at Coca-Cola, he joined Starwood Hotels & Resorts Worldwide Inc. as CEO. Now the board has forced […]
Adweek reports that Rick Colby said he is leaving Dentsu’s Colby & Partners. He declined to detail the reasons for his departure, which leaves the Santa Monica, Calif., agency without its chief creative officer. Colby plans to open a new shop focused on Internet advertising and local clients. Colby launched a shop called Larsen Colby […]
Todd Anthony, a.k.a. Bullshit Observer, gets his Craigslist Crumedgeon on in this riff concerning lame job offers for writers: Here’s the gig, it’s a 30 page tri-fold brochure. Here’s the catch: I don’t have really any money. How about 300 clams? Does that sound fair? Oh, did I mention that I get to comment at […]
New York City-based writer and editor, Jim Hanas, has an interesting piece in this month’s Creativity about where the next generation of interactive creatives will come from. According to his article, and several others I’ve read, there is a dearth of talent avaialble. “We cleared out an entire generation of talent when the bubble burst, […]
I had a weird dream the other night. Alex Bogusky–a man I have never met–came to my current workplace. He went through my book with the entire creative team looking on, then offered me a job at CP+B’s Paris office. My cube was kind of small over there.
Randall Rothenberg is letting go of his Ad Age column in order to assume the helm of the Interactive Advertising Bureau. In his farewell piece, he delivers some delcious prose, the kind found in Where the Suckers Moon, his landmark book about Weiden + Kennedy’s handling of the Subaru account. Although I was to the […]