Word-of-mouth has always been the ultimate approach. Now, there’s an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix.
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.