Brand Evangelist Gets Scooped Up By Brand He Loves

According to ZD Net, Yahoo has acquired social events calendar site in an effort to expand its local-content offerings., now operating as a Yahoo company, lets people manage their social calendars, share information about upcoming events like local concerts and festivals, and post events calendars to their own Web sites. People can also comment on events others have attended and can include a continuously updated listing of events on their own Web sites.
Andy Baio, founder of says, “I’m unbelievably proud to announce that is now a member of the Yahoo! family. I’ve always had a warm and fuzzy feeling about Yahoo. It’s been my browser homepage since forever, and I still have stuck in muscle memory. Recently, the nostalgia has been replaced by admiration as I’ve watched them making smart decisions, acquiring great companies (Flickr, anyone?), and hiring all of my friends. The end result is that they’re doing some of the most interesting work online.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.