Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands.
Bloggers are, of course, hacking this man’s argument to bits.
See:
The Copywriter Who Didn’t Get It
Steve Hall’s rant or
Rick Bluner’s critique.
Has Bob Bly joined Yesterday’s Experts?
It is a sad thing to see someone with obvious talent demonstrate to all and sundry that he does not understand what is happening in the world around him. Bob Bly, a direct marketing guru of considerable reputation, seems
You wrote:
“Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands.”
That’s inaccurate, because my article doesn’t say anything about brands or branding.
My complain with blogging is that other forms of online marketing — e.g., e-zines, e-mail marketing — generate significant positive ROI … and there is little evidence that blogging does the same.
So far, none of the dozens of commentators on my article have proven me wrong.
What do I mean by significant?
My major client does $40 million in annual sales directly from e-mail marketing.
I am looking for evidence of a blog that does 1% of that — $400,000 in direct sales.
So far, no takers….
Hi Bob!
Blogs have yet to be adopted by marketers. There are only a handful of corporate blogs out there today, and they exist to build the brand, not as direct marketing tools.
Developing a conversation with Bob Bly
Last week, copywriter Bob Bly became the target for highly critical comment all over the blogosphere following an article he wrote in DM News that said blogging is a complete waste of time. As other bloggers did I posted