Blurring The Line Even Further

from New York Post: NBC hopes to turn “Must See TV” into “Must Buy TV.” The Peacock Network says it will start offering products for purchase that are seen on some its top shows like “Will and Grace” and “Las Vegas.”
Among the items may be the pink pajamas with turquoise polka dots worn by Debra Messing, who plays Grace, and the faded denim, five-pocket jeans worn by Eric McCormack, who portrays Will. Merchandise will be available online or via phone.
The shows participating in the offering are all owned by NBC Universal, and also include the daytime soap opera “Passions” and Bravo’s “Queer Eye for the Straight Guy.”
The deal is part of a partnership NBC has with Delivery Agent, a San Francisco company that operates “Just Seen On,” which has already partnered with ABC to hawk promotional products tied to shows like “Alias,” “Desperate Housewives,” “Lost,” “All My Children” and “The View.”
“After consistently receiving viewer inquiries about products seen in our shows, we welcomed Delivery Agent’s solution to connect viewers with products,” Stephen Andrade, of NBC Interactive Development said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.