Blogvertising Gets Big Time MSM Write Up

The above drawing by Hugh MacLeod jumped out at me this morning when I logged on to The New York Times. It’s part of Buget’s blogvertising campaign.
Bloggers sure are moving up in the world. A couple weeks ago Steve Hall of Adrants gets mentioned in the Wall Street Journal. Now, Hugh (who is not actually mentioned in the piece) and B.L. Ochman are in the Gray Lady. Pretty good exposure for pajama-clad diary keepers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.