Beyond The RSS Embrace

from Wired: Yahoo is preparing to introduce a new service that blends several of its website’s popular features with two of the internet’s fastest-growing activities — blogging and social networking.
Yahoo is testing the hybrid service, called Yahoo 360, with a small group of employees. The service is designed to enable Yahoo’s 165 million users to pull content from the website’s discussion groups, online photo albums and review section to plug into their own blogs.
Yahoo also is making it easier for the service’s users to connect with others who share common interests and friends — a practice known as social networking. Participants can either choose to open their blogs to the entire world or restrict access to people invited through e-mail.
When it becomes available later this month, Yahoo 360 initially will be restricted to users invited by the company. Those early participants will then be able to invite others.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.