It appears Apple and Pepsi are teaming up once again for a free music promotion. Last year’s promotion was fraught with bottle distribution problems and resulted in only 5 million of the 100 million tunes being redeemed. The new promotion doubles the tunes to 200 million and will be featured on bottles of Pepsi, Diet […]
Time for a little “audience participation” segment while David is on the road (and perhaps to silence the naysayers who wonder what I actually do as ‘Publisher’ – see, I’m doin’ somethin’). Anyway, it seems the majority of our audience is involved in the ad industry in some aspect. The question to you; What do […]
Note to Readers: We plan to publish on a flexible schedule over this week. Thanks for all your support these past three months, with all our best wishes for a safe and happy holiday. Shawn Hartley and David Burn
Not officially. Officially, Mr. Wendy’s gets the boot. Effective end of the month (via AdAge). Same-store sales dropped 5.8% in October. Don Calhoon, Wendy’s Executive VP of Marketing, says Wendy’s is “refocusing its advertising direction to more prominently position Wendy’s food and heritage of quality.” Wendy’s, you have the best burgers of the big 3 […]
Apple, which enjoys an 80%+ share of the digital player market, today announced the next stage in their co-marketing relationship with uber-band, U2, the iPod U2 Special Edition. Just a couple of short years ago Moby was criticized and branded a sell-out for licensing the commercial rights to the individual tracks on his album Play, […]
Last week, Sun Microsystems put their ad account in review as a creative consolidation move. The current agency of record is Arnell Group (Omnicom) of New York. Interestingly, only shops with offices in the Bay Area are being invited to the table, likely dropping the incumbent from the pitch altogether. See Ad Age (reg. req.) […]
Announcing the launch of AdPulp.com. A blog dedicated to covering the ad industry, in our own inimitable style, of course.