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Shawn Hartley

Business 2 Point No

July 18, 2007 By Shawn Hartley

Forbes is reporting that unless a miracle happens, September’s issue of Business 2.0 will be the last for the publication. Among the reasons for the pending demise…the dollars typically spent on print advertising have given way to pay-per-click via Google AdWords and Yahoo’s Publisher network where advertisers have found a more efficient method of reaching […]

Nike Uses Slow-Motion Video To Launch New Golf Ball

December 11, 2006 By Shawn Hartley

Nike’s new golf ball, Juice, was kicked-off with slow motion video of the ball being launched at 200mph at everyday objects. Jar of Mayonnaise Cantaloupe Bunny Birthday Cake Jello Mold Ice Sculpture Gumball Machine Lava Lamp

Holiday Gift Help

December 8, 2006 By Shawn Hartley

AdPulp readers, I need some help finding a Nintendo Wii for a client. Just the basic $250 Wii Console. No fancy extras, no fancy bundles, no premium gray-market pricing. For your troubles, a rare, limited edition AdPulp.com t-shirt, and a promotional plug for you or your agency. drop me line on the tips line ([email protected]) […]

Visa Attempts Consumer Generated Content With Sports Site

December 8, 2006 By Shawn Hartley

Visa recently launched FanWithAPlan.com, a community-based sports-themed site initially target to the 2010 Winter Olympics and Paralympics in Whistler, BC. I’m a bit curious about the future-focus of the site by looking towards 2010. Could it have more impact coinciding with say the college football bowl season or the Superbowl? But none-the-less jumping into anything […]

Google Rolling Out Radio Ads on Adwords

December 8, 2006 By Shawn Hartley

Google has finally integrated their radio advertising platform, driven from their acquisition of dMarc Broadcasting, into their AdWords program. A beta program is currently underway and ads are being run in several markets. AdWords audio brings the same bid-based advertising to radio networks and offers targeting by demographic, location and station type. The AdWords systems […]

Review Me

November 13, 2006 By Shawn Hartley

Brands want to advertise on blogs. Startups are scrambling to deliver working business models that make this easy to do so. Some will succeed. Some will fail. Such is life on the internets. ReviewMe.com is one of the new players, having launched just last week. ReviewMe.com is a service that connects advertisers and bloggers for […]

Whassup! With Vinny?

November 3, 2006 By Shawn Hartley

Vinny Warren, the advertising creative responsible for the Budweiser “Whassup!” campaign, has left DDB Chicago after seven years. In addition to the Cannes Grand-Prix winning “Whassup” campaign, Warren has created popular and award-winning work for OfficeMax and Volkswagen Germany via DDB Berlin. This August, Warren created and executive-produced OfficeMax’s one hour television special “Schooled,” featuring […]

Whoah, Social Bookmarking Icons

October 26, 2006 By Shawn Hartley

Social bookmarking is all the rage these days and AdPulp.com is a little late to the game. We’ve had some requests, and now we’ve answered. At the bottom of each post, you’ll see six links to add AdPulp.com content to social bookmarking services. If you like a particular post, have an account with one of […]

Site Maintenance

July 29, 2006 By Shawn Hartley

Please pardon our dust. We’re doing some upgrades on the site this weekend so if anything seems amiss, it should all be back to normal by Monday morning. Thanks.

The Influentials: Advertising in New York City

May 9, 2006 By Shawn Hartley

New York Magazine details the seven Most Influential People in Advertising from New York City. Not surprisingly, Google’s VP of Ad Sales, Tim Armstrong topped the list, followed by Irwin Gotlieb – CEO, GroupM of WPP John Wren – CEO, Omnicom Group Bob Greenberg – CEO, R/GA Jon Kamen – CEO, @radical.media The Swedes – […]

Apple to Break “Exciting” TV Ads Next Week

April 27, 2006 By Shawn Hartley

According to Steve Jobs at Apple’s annual shareholder meeting this morning, Apple will be launching an “exciting” round of TV ads starting next week. On the heels of the switch to Intel Processors, the new Mac Book Pro (and last week’s 17″ Mac Book Pro), and the beta software release of BootCamp – which allows […]

MediaCom NY Swings the Axe

April 26, 2006 By Shawn Hartley

It was a bloody Monday in NYC as Grey’s MediaCom laid off over 120 people on Monday. In an email to the survivors: Looking back and looking forward: Yesterday was a difficult day for all of you, and you came through it so well, amid much uncertainty. Yesterday we restructured our NY office to reflect […]

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