The new Skittles.com launched last week and left the self-absorption of their own website behind to focus on the social networking aspects of the Web. The new homepage offers a widget navigation element positioned over a Twitter.com page showing real-time Tweets referencing Skittles. “Product” pages pull in content from Wikipedia, “Media” pulls in Flickr and […]
Doing Some Housecleaning
We are in the process of launching the redesigned AdPulp.com. The home page should be working as you’ve come to expect, if not quicker to load. The archives and permalink pages are in the queue and should be arriving shortly. If you find any oddities, please let me know using either the Tips link on […]
New Belgium Brewing Gives a Sip of Their Creative Process
New Belgium Brewing—a company directly responsible for the continued success of the craft brew market—gives an insightful view inside their creative process for new product launches. Their most recent offering is Giddy Up, a lemon peel brew infused with espresso. A quirky beer with an even quirkier label showcasing a rooster standing atop a horse. […]
Red Bull to Expand Into Cola Market
Not content to rest on their laurels, Red Bull appears ready to jump into the cola wars, a reader passed along a photo of a tri-fold brochure on the product: On the reverse, a list of ingredients: Coca Leaf Kola Nut Lemon/Lime Clove Cinnamon Cardamon Pine Corn Mint Galangal Vanilla Ginger Mace Cacao Licorice Orange […]
Awareness
The Big Word Project
A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by AdPulp.com for the low price of $4. Nice viral aspect to it […]
Schick(r) Quattro(r) Get Experimental Video Contest
I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following: Schick(R) Quattro(R) Do Not Reply ([email protected]) to [email protected], date Wed, Feb 27, 2008 at 8:19 AM subject Schick(r) Quattro(r) Get Experimental Video Contest It is kind of hard to not be […]
Online Ads: $21 Billion in the US, $45 Billion Global
In case you missed these figures this morning, two reports were released today pegging the size of internet advertising The Internet Advertising Bureau released their annual report this morning estimating the 2007 US internet ad spend at $21.1 billion, representing roughly a 25% increase over 2006’s figures (roughly $16.9 billion if memory serves correctly). Meanwhile, […]
