No matter how many marketers talk about the social media and mobile marketing rave, email marketing still continues to win when it comes to outreach, conversions and profitability. However, there’s more to email marketing then simply composing and pressing the send button. The Statistical Fact Book 2013 released by Direct Marketing Association had an excerpt […]
Not everybody is lucky enough to snag a coveted place at the Wieden+Kennedy ad table. However, that doesn’t mean that you aren’t smart or creative enough to make something that the WK folk drool over in the same way they’re drooling over John Jay’s Garage. The problem is, though, that in this business it’s tough to go it all […]
Professional golfer, Rory McIlroy recently joined Nike with a blockbuster $200 Million contract (bolting from Titliest and Oakley). The first TV spot is out featuring a head-to-head duel with Tiger Woods.
Is Advertising a Good Investment During a Downed Economy? Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase […]
New work from visitkc.com. Kansas City is a happening place. It’s a shame though. While the video isn’t a very well done representation, Kansas City is a happening place in the ad world. Big agencies like VML and Barkley are doing some stellar work on a national/international level. As well as vibrant and successful community […]
There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure. Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco […]
New work from McGarrah-Jessee for Shiner Beer.
For our audience, thanks for bearing with us as we joined in blacking out our site in protest of SOPA/PIPA legislation. The video we displayed gives a good explanation of the issues at hand and we will leave it in place with this post. PROTECT IP / SOPA Breaks The Internet from Fight for the […]
This is pretty cool. Using an augmented reality setup, it allowed people to see themselves next to the content, which was broadcast quality 3D scenes of leopars, astronaut, dolphin, storms and dinosaurs. It was followed by the social sharing of videos and pictures via Facebook.
The folks behind Brief Buddy kindly provided me a promo copy of their iOS app (which runs on iPhone/iPad/iPod Touch). First off, this app will not help you write the creative brief. But as a tool for creative professionals gives you a handy platform for referencing the 20 most common tactics to get to the […]
The advertising experience on personal devices, such as the iPad or mobile devices in general, has been a pathetic regurgitation of the same banner crap that exists on the web today. Apple attempted to change the game with iAd and bring a personalized, interactive advertising environment to their devices, but adoption has been slow. It […]
I’ll just leave this right here. A spot for Duck Brand Duck Tape from Ryactive. I like it. A pretty gutsy call capitalizing on Tron and Tron Guy, Jay Maynard.