Our friends at Reginald Pike pointed us to their breaking creative for Old Navy’s Back-To-School. Click the image to view the two spots. Some of the shrieks emanating from multiplexes across America this summer won’t be the result of blockbuster thrillers. Rather they will be caused by something a lot closer to home: the abject […]
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From Ad Age: Mired in a stagnant $17 billion athletic-footwear market, Nike is trying to juice up its business by launching an upscale urban fashion line. Blue Ribbon Sports, which was the original name of the company that later became Nike, has been resurrected as an urbran fashion wear line. The company has quietly introduced […]
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Hawaii is on the verge of implementing a cap on gasoline prices effective September 1st, meanwhile big oil is asking for a delay. The economics of the situation are rather interest, opponents of the price cap are arguing that a mandated cap will actually result in shortages as filling stations will opt to stop selling […]
With the accounting issues that have plagued Interpublic Group and the loss of media-buying duties for General Motors still fresh in the rearview mirror, word out of the West Coast is that Bank of America, is spreading the RFP around. Notably to Omnicom and WPP. The is could be a disasterous loss for the troubled […]
Yahoo recently released their guidelines for personal blogging by their employees. Surprisingly, they are very clear, concise, forward thinking, and helpful. The document is broken into two sections, Legal Parameters and Best Practice Guidelines, and is mostly common sense. The basic premise is to be intelligent about your posts, be mindful of your legal obligations […]
We are looking to do an informal poll for our first Technology Tuesday column, mainly to gauge the level of usage of a couple key web-technologies. 1. Is your firm utilizing Blogs, either internal or external? And if you are an agency, are your clients utilizing Blogs? 2. Is your firm or your clients using […]