Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]
About Shawn Hartley
Fantastic Drug Commercial
Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature.
How To Sell Beer: “Dogs and Horses, Horses and Dogs”
Mason City Brewing in small-town Mason, Iowa decided to have some fun parodying “Big Beer.” The result is a low-tech spot featuring the things that those other beer companies use to advertise their product. Humorous and light hearted, yet in no way lives up to <sarcasm>the quality we demand as fine ad folk.</sarcasm> By the way, […]
Jordan Brand Salutes Derek Jeter with RE2PECT
Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker.
Twitter To Launch Mobile App Advertising Product
According to story from Bloomberg, citing people close to the project, Twitter is about to launch a new mobile advertising product aimed directly at mobile app developers. The format is being called an App-Install Ad. Mobile App developers are increasingly struggling to gain exposure for their products as the mobile app stores continue to grow […]
LEGO Blind Art Project
I like the interactivity of this, especially when the blind explain their Lego creations to those who can see. While most of this is due to someone who is capable of describing the artwork in terms that children can understand, it brings the same amount of interpretation as viewing.
Chipotle Launches The Scarecrow, Spooks Conventional Fast Food
This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food. The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to […]
Think Locally to Market Your Online Business
Just because you operate an online business doesn’t mean you can’t take full advantage of local marketing strategies. An online business may be located in the virtual world but business is very much done person-to-person. Bringing your online business to a local, physical level allows you to radiate your branding from a core location. Each […]
Hipster Logos in 6 Easy Steps
Thanks to Fast Company’s Co.Design for bring the knowledge of how craft your own Hipster Logo in 6 easy steps. Tim Delger, Senior art director at Pereira & O’Dell in San Francisco, created the infographic that pulls together the formula of the cirele badge, crafted icons and wraps it all together in a handy rubber stamp. […]
Mobile Marketing on the Rise – How to Capture Your Moving Audience
The mobile markets are growing or rather, they are still growing. The proliferation of smartphones and tablets is only looking to increase, with many experts stating this may finally be the nail in the coffin for the desktop computer. In just two more years, users in the US will access more content through their mobile […]
Big Red Soda + BBQ
Texas-based Big Red Soda launched a new TV spot featuring the new BBQ Bottles. Available in either Brisket or Chicken. As they say, Only in Texas. Brought to you by Real Normal/Beef & Sage
Putting Email Marketing Analytics To Use
No matter how many marketers talk about the social media and mobile marketing rave, email marketing still continues to win when it comes to outreach, conversions and profitability. However, there’s more to email marketing then simply composing and pressing the send button. The Statistical Fact Book 2013 released by Direct Marketing Association had an excerpt […]
