After 11 years and 8 months, it is time for a change. I’m stepping down as Publisher of AdPulp.com today and leaving it in the capable hands of our co-founder and editor, David Burn. David has been mostly hands-off for the past few years, in order to focus on building his content practice, but has recently […]
Cashflow is more about regularity than amount. What you want is money going out of the business at about the same rate as it comes in. If your money goes out too quickly, you may find yourself with a shortfall even if you are expecting more money later that would cover it. If it goes […]
Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature.
Mason City Brewing in small-town Mason, Iowa decided to have some fun parodying “Big Beer.” The result is a low-tech spot featuring the things that those other beer companies use to advertise their product. Humorous and light hearted, yet in no way lives up to <sarcasm>the quality we demand as fine ad folk.</sarcasm> By the way, […]
According to story from Bloomberg, citing people close to the project, Twitter is about to launch a new mobile advertising product aimed directly at mobile app developers. The format is being called an App-Install Ad. Mobile App developers are increasingly struggling to gain exposure for their products as the mobile app stores continue to grow […]
“When you’re planning on getting online traffic, you have to do a cost-benefit analysis in order to understand your current standings to work towards a maximized ROI,” says online marketing expert and author of 90% Of All Internet Businesses Will Fail Danny DeMichele. A cost-benefit analysis (CBA) is a systematic way of thinking about whether […]