Who Would Win: NYT or GOOG?

In this week’s New York Magazine, James J. Cramer proposes that the New York Times disband as we know it and go online to challenge Google. There’s one way out of this mess for the Times. It is a bold, gutsy, and, some would say, foolish way, at least initially: The Times—here’s the irony—should go […]

Bean Counters Unite: Marketing Must Be Held Accountable

The Boardroom Project is a group of advertisers, agencies and marketing scientists—including the likes of PepsiCo and research giant VNU—dedicated to (finally) discovering a formula for how and why marketing works. If successful, the initiative will establish easier ways to determine the success of marketing decisions. With the life expectancy of CMOs at an all-time […]

Dream On

In 2005, Coca Cola, Speedo and others spent a paltry one million on research into embedding ads in our dreams. eMarketer predicts that companies will be spending more than three billion on in-sleep advertising by 2020. Here’s how it works (but not really): All in-sleep subjects have a procedure to implant a nanobot (a tiny […]

Faith In Business, Government At All Time Low

The World Economic Forum released what it calls a “global public opinion poll” that asks the question, who do you trust? The results suggest that planet Earth has indeed lost that lovin’ feelin. The same set of questions has been put to representative samples of citizens around the world since January 2001. The major findings […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Go Ahead, Try This At Home: How Celebrity Pundits Help Us Connect

Recently, former Cincinnati mayor Jerry Springer debated FOX Newsman Sean Hannity at the Grand Victoria Casino in Rising Sun, Indiana. About 1,300 people showed up. Some observations: You never can tell: I saw two, heavily tattooed Columbine-looking kids, 20 years old tops, carrying beat-to-shit skateboards wearing stickers for Hannity’s local AM station, WKRC. I also […]

How To Kiss Client Ass

In Say Anything, John Cusack says he doesn’t want to sell, buy, or process anything as a career. What Cusack means is that he doesn’t want to kiss ass. We kiss ass in advertising. Of course, pretty much anybody who works for a living does. But it’s the kind of ass we kiss that makes […]

Gillette Fusion In It To Win It

The Onion landed an exclusive with Gillette CEO James M. Kilts, who had this to say about his new Gillette Fusion razor: Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a […]