Strange New Products helped introduce hangover helper, Security Feel Better, last fall. According to their report, SFB has a distinctive pear flavor, and comes in a 30ml bottle, small enough to carry in a coat pocket, handbag, or glove compartment. The manufacturer, PPN SA, says that after drinking a full 30ml bottle, consumers can expect to feel results within 45 minutes. Now this from … [Read more...] about If It Were Only True
We last looked at David Droga on August 23rd, after he stepped down as worldwide creatice director at Publicis--kind of a bold move for a 37-year old. The Feb. issue of Creativity catches up with him. I've become obsessed with producing doing work that doesn't necessarily start with a given template. I love traditional advertising and have built my career on it. However I think that is … [Read more...] about A McKinsey-Like Droga
From Ad Age: What if ordinary TV viewers went from watching commercials to creating them? We’re about to find out. Sony Electronics, Toyota Motor Sales USA and L’Oreal Paris have cut deals with Al Gore’s Current TV that will usher the beleaguered 30-second spot into the age of consumer-generated content and send shivers down the spines of agency creatives. The marketers will enlist the … [Read more...] about How Are You Adjusting?
Rumor and innuendo are hardly the province of gossip rags, online or off. For instance, Chicago Sun Times advertising columnist, Lewis Lazare, loves to quote unnamed sources. He relies heavily on them for his piece on Marhsall Ross, appearing in the paper today. The search is on. After coming up empty in several recent big new business pitches, Cramer-Krasselt/Chicago appears to be in … [Read more...] about Don’t Quote Me, But…
Ad Age's Small Agency Diary just got bigger. Joining Bart Cleveland, are Noelle Weaver and Marc Brownstein. Marc Brownstein, president of The Brownstein Group in Philadelphia explores the need for convergence in agency creative departments: How do we align the interactive creatives with the traditional (advertising) creatives, to collaborate on our clients’ work? It’s a challenge. In my … [Read more...] about All Cooks On Deck
From The New York Times: Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at www.blurb.com, features a "Slurper" tool that automatically downloads and reformats the contents of a Web log into a book that bloggers … [Read more...] about Bring Out The Book
From Houston Chronicle: LoopNet Inc., which operates a Web site listing commercial real-estate properties for sale or lease, plans to go public in an initial offering of stock worth as much as $86.2 million. As of Dec. 31, the San Francisco-based company's online marketplace contained approximately 335,000 listings for more than $268 billion of property available for sale and more than … [Read more...] about Now You Too Can Invest In Commercial Real Estate