Pop Open A Canada Dry Ginger Ale And Just Chill

McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. No more Ginger Farm. No more root of relaxation. Put your feet up, it’s time to chill. […]

Flow On In To The Gap

There is something pleasantly hypnotic about these new “holiday season” spots from The Gap. Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: AllDayEveryDay Director: Matt Baron Head of Production: Nicole Westermann Executive Producer: Arrow Kruse Executive […]

Many Americans See Themselves In The Song

“Let us be lovers, we’ll marry our fortunes together I’ve got some real estate here in my bag” The 2016 Presidential election is in the books. It was a brutal affair and the dust has yet to settle. There are demographic factors, and Russian hacking, that we still don’t fully comprehend. What we do know […]

PR + Direct Creates Huge Impact For Colle + McVoy (And The Agency’s Clients)

Colle + McVoy in Minneapolis is expert at cultivating interest among the trade press. I know this because Jen Stack and her team send me amazing packages on a routine basis to help convince me. Now, let’s look at one that was not sent to me. The following press release, to support Cub Cadet PRO […]

DiGiorno Pizza Is Straight Out of The Oven

When it’s the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That’s how you put some star power […]

Crown Royal: A Spirit That’s Real

“Live generously and life will treat you royally.” That’s some moving copy with a solid idea behind it. Let’s watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York. I love the pace of this campaign. It fits the spirit, as does the “street casting” technique and choice […]

I Can’t Talk Right Now, I’m Not Driving

By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]