Rev Your Engine With NASCAR Fashion

According to USA TODAY, NASCAR wants to become a lifestyle brand that appeals directly to women, who comprise 40% of NASCAR’s fan base. NASCAR is nudging its female fans to slip into something a little more comfortable — and fashionable. NASCAR bikinis are coming this summer. NASCAR high heels and cowgirl boots are on tap. […]


The team of trend spotters at Trendwatching have coined another new term, something they’re more than slightly adept at doing. This month’s term is “Infolust.” Experienced consumers are lusting after detailed infromation on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the […]

Windows XP Now Portable To New Macintosh Machines

According to Business Week, fans of the Windows XP can now run the operating system on Intel-based Mac computers. “Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple’s superior hardware now that we use Intel processors,” Philip Schiller, Apple senior vice […]

Three Screens. One Desktop.

Bill Gates shared his work style with Fortune yesterday. We’re finally getting close to what I call the digital workstyle. If you look at this office, there isn’t much paper in it. On my desk I have three screens, synchronized to form a single desktop. I can drag items from one screen to the next. […]

All American Takes It To The Bank

USC running back, Reggie Bush, has yet to be drafted by a National Football League team, but he has been drafted by Subway. According to USA TODAY, Bush has inked his first major endorsement deal with the quick serve restaurant. Bush will be featured on the website, which is scheduled to go online Saturday. […]

Personalized McPackaging

Global Casting is a new site from McDonald’s that asks for your best story (in 100 words or less) and a digital photo to accompany your story. If they dig your sumbission, your face and story telling ability could be featured on a 50 million tray liners, take out bags or Super Size soda cups. […]

Henderson Closes Doors After 60 Years In Business

Spike Jones at Brains On Fire informs us that legendary Greenville, SC agency, Henderson Advertising, closed its doors yesterday. Richard Breen, Editor of GSABUSINESS spoke to Ralph Callahan, the company’s president, chairman and chief executive. According to Breen, Callahan declined to comment, other than to say there’s litigation pending, the firm is not bankrupt and […]

GM Understands Social Media. Selling SUVs In A Post Peak-Oil Economy Still A Question Mark.

Steve Hall was right. As part of their ChevyApprentice promotion, GM was prepared to have egg thrown on its face by environmentally conscious (anti-SUV) consumers, and they were even prepared to let the egg stay there all hard and scarring. How this builds the brand or moves steel, no one knows. At any rate, here’s […]