A credit crunch, sparked by the subprime crisis, prompted depositors to make the first run on a British bank in a generation, developers of London's tallest skyscraper to postpone construction plans and economists to warn that economic growth will shrink. [via USA Today] …
Ad Content To Swallow Widgets Whole
Canadian firm NewspaperDirect, the leader in same-day international newspaper distribution, is now offering the Adget, a new kind of ad that allows online readers to interact with a business - make an appointment, book a restaurant table, even order a product - without ever leaving the newspaper site. NewspaperDirect expects this to appeal to local advertisers that don't want to build their own flashy Web sites. …
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Indie Java Joints Join To Promote New Movie
According to Media Post, independent coffee shops around the U.S. will be offering free coffee from 2:00 to 4:00 pm tomorrow. The promotion is sponsored by MGM Studios in effort to get the word out about their new film, "Feast of Love," which premieres on Sept. 28. "Feast of Love," directed by Academy Award-winning Robert Benton, who directed "Kramer vs. Kramer," is an ode to life and love in all its facets and …
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Now Serving Interactive Ad Units (Take Out Available)
According to The New York Times, Google is introducing a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network. Marketers can use space within these display ads on Google’s network to show videos, offer chats with celebrities, play host to games or other activities. If consumers like the widget ad, they can save it onto their desktops or on their profile pages …
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Deep Thoughts
"Remember that being the best at what you do isn't about making grand declarations of intent. It's about the small decisions you choose to make throughout the day, every day. " -Olivier Blanchard I like this line of reasoning. Success is not momentary. It's a state of being. …
Give It Time Kevin, It’ll Fill Out
Great concept, dialogue and acting in this spot. Crispin is picking up some decent momentum from JWT on this account. …
No High Five For I-5
Horizon Air, a subsidiary of Alaska Airlines, asks that you fly from Seattle to Portland. To help convince you it's worth the airport hassles, Wong Doody has constructed The Slog, a campy microsite that makes the drive seem even less appealing. All seats on the new Shuttle are now $99 one-way for an unrestricted, fully refundable, "walk-up" fare, and $59 one-way and $79 one-way for restricted tickets purchased 14 …
And the Winner Is…Ad-Supported Content
As of midnight last night The New York Times abandoned its TimesSelect subscription model, which put the paper's archives and the work of popular columnists behind a paid gate. The Times said the project had met expectations, drawing 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year in revenue. “But our projections for growth on that paid subscriber base were low, compared …
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