Don't you love to know what people are really saying? …
Carbon Footprint Calculations Impact Buying Decisions
According to International Herald Tribune, Timberland is introducing "carbon labels" to help its customers assess the environmental quality of its products. "With all the media attention around environmental issues, people are noticing that their lives are affected by environmental ills and they really have the purchasing power to make a difference," said Betsy Blaisdell, manager of environmental stewardship for …
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When The Economy Tanks…
The dollar sank to a record low against the euro Thursday and traded at parity against the Canadian currency for the first time since 1976. In semi-related news, A VC sees a downturn coming in Web 2.0 products and services. The venture market in any industry (biotech, nanotech, green tech, comm equipment, web, etc) does best when the supply of new companies is relatively modest and the demand to invest in them is …
DVR Destoyer
The Wall Street Journal (paid sub. req.) looks at a new content play by upstart CW Television Network--owned jointly by CBS and Time Warner. When the CW network launched this time last year, it experimented with a new kind of commercial break designed to look like a minishow built around products. The so-called content wraps were such a hit with marketers that the network is going one better this fall, with a …
Philaware Pragueicago
[Wes Anderson spot for AT&T via Golden Fiddle] …
Iterate Your Way To Online Perfection
Author and consultant Annette Moser-Wellman recently had the chance to sit across from LinkedIn founder and VP of Product Strategy Allen Blue. What turned her on is Blue's take on improvisation. “We make it up as we go along. If you ask consumers about your ideas, they will say, ‘I have no idea what you are talking about.’ It’s better to build something light-weight and see if we can innovate effectively and then …
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Martha’s Community Ready To Bloom
According to Ad Age, Martha Stewart Living Omnimedia is going the wiki way. The company already receives enormous traffic to MarthaStewart.com and is a powerhouse in the lifestyle space, but it has apparently decided to see what else it might do. President-CEO Susan Lyne said, "We are at work right now on a second site that will be much more community-based and will have wikis. We have only begun to scratch the …
Not A Pretty Picture
A credit crunch, sparked by the subprime crisis, prompted depositors to make the first run on a British bank in a generation, developers of London's tallest skyscraper to postpone construction plans and economists to warn that economic growth will shrink. [via USA Today] …