From Mad Man To Pitch Man

Jon Hamm is a commanding figure in front of the camera. His character “Don Draper” could sell ice to Eskimos. As an actor playing a tax prep pitchman, he’s not bad either. There’s drama in his delivery, and that’s what top tier clients pay out the large dinero forβ€”some sizzle to help them stand out […]

Breathe Into the Bag on Super Bowl Sunday

What do you do when you’re in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you’re drunk enough to not drive? Breathe into the bag! Created for PepsiCo’s snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected […]

BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue

Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: I’m not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. […]

Corona Will Not Be Served In The White House

Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., […]

Breakfast Eaters Who Eat Chicken Aren’t Crazy

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]

People Need Money And Socks, Movie Stars Included

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]

GIPHY Gets Us Good

Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it’s your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS The talkshow meets […]

Meet Tom Gore and Drink Tom Gore’s Wine

Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard’s new ad campaign. The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working […]