I find it refreshing to read John Wilkins’ prose on the opportunities in retail. To maximize retail’s potential, marketers need to develop a deeper understanding of the visual, physical, and interactive aspects of the shopping experience. Unlike traditional media, which is linear and one-directional, the store is an explosion of stimuli. Retail is an opportunity […]
I don’t doubt that Renny Gleeson, Global Director of Digital Strategies at W+K, knows how to sell cutting edge digital solutions to the world’s leading brands. But do the world’s leading brands know how to buy cutting edge digital solutions? And does an agency that made its name in print and on TV know how […]
Question: How do you know when the MSM gets social media? Answer: When they stop one-way broadcasting and start multi-way conversations.
Quick, what’s a “Friend Feed?” That’s easy, a “Friend Feed” is the digital space where you see what’s up with your community of contacts that use social media. It’s like a stock ticker, but you monitor your friends, instead of companies. Twitter and Facebook both offer this functionality. In Facebook’s case, they went out and […]
Brand managers are wringing their hands right now, saying, “Get me a Facebook strategy, pronto!” Hopefully, their agency partners have one at the ready. The New York Times doesn’t know the likelihood of that, but the newspaper does know CNN–a media company that likely didn’t need an agency’s help–is all over it. This week, CNN […]
Tina Brown, like her friend Arianna Huffington, is a mainstream media figure turned web mistress. Her new property, The Daily Beast, launched this morning. Brown describes her creation: It’s a speedy, smart edit of the web from the merciless point of view of what interests the editors. The Daily Beast doesn’t aggregate. It sifts, sorts, […]