Via toothpastefordinner.com …
Adweek To Drop “Week” From Its Editorial Calendar
Catharine P. Taylor didn't welcome the news that Adweek—a media brand she invested years of service in—is moving from 52 issues to 36 issues a year. ...I would've expected something, well, a lot less half-baked than the wimpy, weak-on-detail, so-called announcement that came out on Tuesday. From a publication that prides itself on carving through spin, it was embarrassing—a misleading headline that said, "Adweek to …
Continue Reading about Adweek To Drop “Week” From Its Editorial Calendar →
Not Dean & DeLuca (But Might As Well Be)
Sally Quinn and her son, Quinn Bradlee The New York Times "Sunday Styles" section gave Costco some free advertising today, and the paper even managed to fill the unpaid advertorial with inside the beltway celebs. To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the company’s chief financial officer, Richard Galanti. In the Washington …
Continue Reading about Not Dean & DeLuca (But Might As Well Be) →
The Mobile Web Is All Thumbs (For Now)
Michael Fitzgerald of The New York Times looks at the present day failure of the mobile web. Data will make up only 12 percent of average revenue per user in 2007, far below the expected 50 percent, according to Caroline Gabriel, an analyst at Rethink Research. Similarly, surveys by Yankee Group, a Boston research firm, show that only 13 percent of cellphone users in North America use their phones to surf the Web …
Continue Reading about The Mobile Web Is All Thumbs (For Now) →
The PG Version of “Sex in the City”
Stuart Elliott of The New York Times looks at how Pepperidge Farm is migrating from the typical consumer packaged goods site to a community site called Art of the Cookie, which purports to offer women social connections through cookies. “We started with this notion of wanting to move our communication with our consumers from telling them about us to having a dialogue with them,” said Michael Simon, vice president and …
Continue Reading about The PG Version of “Sex in the City” →
Trumpet Sounds Healing Note
The Hornets, like the Saints, had to flee the Crescent City after Katrina. They played their home games in Oklahoma City during the 2005-06 and 2006-07 seasons and are just now returning to The New Orleans Arena. New Orleans agency, Trumpet, is behind the team's welcome home messaging. …
Have A Napkin
I like it when an agency uses its creative facility to make something other than ads. It needn't be a world-changing idea. Sometimes something simple, but elegant, can do the trick. Euro RSCG New York has accomplished this with their new Napkin Notebook, available exclusively at Museum of Modern Art. …
On Freelance…
Tangerine Toad recently posted a meditation on freelancing, how the practice has changed and what it all means for an industry in flux. Despite dropping day rates and a rapidly contracting pool of agencies to work for, the freelance road is still the career path of choice for many of the top talents in our business. They’ve realized how easy it is to work for themselves, to feed off the big agency trough without ever …