According to Adweek, network TV isn't delivering the eyeballs marketers are paying for. NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to media buyers, marking the first time in years a network has taken such a step to compensate marketers for ratings deficiencies. Among the Big Four networks, NBC has the most serious …
Microbenefits
Agency Spy (which has been acquired by Media Bistro) points to a Seattle Times story on Avenue A/Razorfish. Employees at interactive advertising agency Avenue A | Razorfish had a couple of questions on their minds when they heard this spring that their parent company, aQuantive, was to be acquired by Microsoft: Do we get to keep our Macs? And will we be getting the same benefits as Microsoft employees? The Macs …
John Winsor on “The Hook”
Webmaster Radio Publishing Writing and Advertising Director of Cultural Radar for Crispin Porter and Bogusky John Winsor discusses his background in publishing and writing books to joining the advertising firm Show Host: Katie Kempner Show: The Hook Channel: Advertising Find out more about John Winsor. …
Rich Silverstein Is Tired Of All The Bushit
Legendary San Francisco ad man, Rich Silverstein, has teamed with Huffington Post to offer poster-sized reminders of the times we're living through. The 24" x 36" lithograph posters come in three versions: Villains of the GOP, Worst Events of the Bush Years, and Slogans of the Bush Years. They go for $20 each -- or one can buy all three for $50 (plus shipping and handling). Limited Edition Silkscreens of each, …
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Non-Smokers Want Some Breathing Room
Tiny Gigantic points to a motherload of executions from Japan's "smoking manners" campaign. Here's one that speaks to me: …
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Crispin Gets All “Last of the Mohicans” On Runners’ Asses
Eyebrows were raised earlier this year when Nike awarded a piece of its business to CP+B. After all, Nike's top of mind presence can be traced directly to the decades of outstanding work from Wieden + Kennedy. I guess, loyalty doesn't mean much when you have shoes to sell. According to The Wall Street Journal, CP+B hoped to break away from all that history. "We didn't want it to feel like a Nike commercial in the …
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Santa Chat Goes South In A Hurry
According to Network World, technology is only as perfect as those who build it. Case in point: Microsoft recently added a Santa bot to Windows Live Messenger, so users could insert Santa into their IM buddy list. But sadly, Santa began to waver off topic telling children: “It’s fun to talk about oral sex, but I want to chat about something else....” Microsoft says, "...as soon as we were alerted, we took steps to …
Drinking The Virtual Kool-Aid/Coca-Cola
Second Life? What's that? Coca-Cola is going another way with their new virtual world called "Metro CC." According to The New York Times, Coke is introducing its online island within a larger virtual world site called there.com that tries to filter out unsavory content. The company that operates there.com, Makena Technologies, uses software to censor user postings for foul language and employs a team of people to …
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