Have you had a chance to dine on bison at Ted's Montana Grill? I was in Omaha earlier this month, where I had the Kansas City Strip prepared medium. What an outstanding dish. I liked the bison steak so much, in fact, I want to buy some of Ted's National Bison Association-certified meats for preparation at home. And I'd like to send some bison steaks to friends and clients. Here's the free idea: An Omaha Steaks-like …
Did You Bring Your Moral Compass To Work Today?
In his latest blog post, Steffan Postaer examines some weighty issues (while promoting his fiction). In my novel, The Happy Soul Industry, God and the Devil engage one another in a modern fable about advertising, good and evil. Needless to say, the topic interests me deeply. Selling cigarettes, liquor and gambling has been called “dark marketing.” Well, what if everything we sell is shaded? When we build a brand are …
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Productivity Central
Ad Age named Boston's Hill Holliday, "Comeback Agency of the Year." Which led Agency Spy to dig up this year-old video celebrating HHCC's 38th anniversary. …
Better Fitting Western Wear
Kansas City Star takes a look at Lee Jeans, a firm that ended its 18-year relationship with Minneapolis-based Fallon. The account is now at Arnold in Boston. Lee is centered on a pull, not a push, strategy. In other words, the consumer dictates needs and Lee fulfills them. Lee president Joe Dzialo said the company has undertaken extensive research to understand its customer, research that includes large-scale …
Paris Calling
Maurice Lévy invited Google CEO, Eric Schmidt, to Paris so the two could discuss Publicis joining forces with the search juggernaut. According to International Herald Tribune, Schmidt said, "We all carry around the notion that advertising is a television ad or a print. But in fact, there are millions of ads distributed in very sophisticated ways. Maurice's message is, 'Eric, you're missing the opportunity in mobile. …
It’s Social, It Won’t Bite
John Bell, who heads up Ogilvy PR's global 360° Digital Influence team, touches on the difficulty of selling social media plans to mainstream clients. Many brands and businesses want to take advantage of social media - influencer outreach, activation of networks or communities and radical visibility - to fill out their marcom plan. They are not ready, or maybe even suitable for organizational change. They need to …
About Time
According to Chicago Tribune, HBO is rolling out a new service today to allow subscribers to watch HBO programs, movies and sports shows on their computers. The service will be offered first in Milwaukee and Green Bay, Wis., through HBO's sister company Time Warner Cable, which is also part of the Time Warner Inc. media conglomerate. The service is only available to HBO subscribers who also use Time Warner Cable for …
Everyone Breathe Easy, Mass Marketing Still Works
Duncan Watts is causing a ruckus. Just as Madison Avenue gets its head around niche marketing on a macro scale, the academic Aussie says marketing to so-called Influentials doesn't work. He says the whole idea is bunk and that he has the data to prove it. Watts has performed a series of controversial, barn-burning experiments challenging the whole Influentials thesis. He has analyzed email patterns and found that …
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