from AdAge: WPP Group’s J. Walter Thompson today said it has named Ty Montague executive vice president and chief creative officer and co-president of its New York office, a move that is meant to infuse the old-line agency with a jolt of nontraditional marketing energy. Mr. Montague, 41, comes to JWT from independent Wieden & […]
Political blog Daliy Kos, the work of one partisan man, has been attracting some 400,000 readers a day, the size of a large daily newspaper. I’m all for it, but I wonder what Kos’s traffic will do now? On the other hand, I have no doubt that political humorist, Ana Marie Cox, will continue to […]
Blogversations are a new, not evil way to market your products and services through discussions. Here’s how it works: 1) We match advertisers with bloggers 2) Advertisers propose a topic or question (not an advertorial) 3) Bloggers accept or reject the proposal 4) If they accept, bloggers discuss the topic or question, and link to […]
General Motors enters the blogosphere with GM Smallblock Engine Blog. I applaud the car maker’s initiative.
IKEA is the latest in a string of marketers to deploy a faux web site to create buzz for their brand. Seattle agency, Wong Doody unleashed Skyhigh Airlines to make fun of high cost carriers (they have Alaska Airlines as a client); more recently Wieden + Kennedy’s NYC office teased gamers with Beta-7, a faux […]
Two years ago copywriter Sally Hogshead asked in Creativity “Is your career kicking you in the nuts?” For those who would answer yes, she offered, “Kick back.” Here’s how she charms: So what exactly is radical careering? It’s the relentless dedication to having exactly the job you want — no matter how daunting it might […]
from New York Times: The average circulation of the nation’s newspapers fell in the six months ended in September, as new federal restrictions on telemarketing and a more conservative approach by some publications to counting paid readership put further pressure on an already struggling industry. The losses were widespread, with two-thirds of papers reporting flat […]
Luerzer’s Archive has an updated web presence with excellent data base functionality. One factoid I pulled from the site: Most appearances in Archive, by agency Bartle Bogle Hegarty, London DDB, London Abbott Mead Vickers BBDO, London KesselsKramer, Amsterdam DM9DDB, Sao Paulo Mother Ltd., London Saatchi & Saatchi, London TBWA GGT Simons Palmer, London Wieden & […]